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Canadian Geophysical Equipment and Data Company, Nanometrics: Navigating Risk for Future Opportunities
From exploring the world's most volatile regions to expanding into frontier markets, Canadian geophysics equipment and data company Nanometrics has built its reputation on taking calculated risks and reaping significant rewards.
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A leader in seismic research technology since the mid-1980s, Nanometrics initially showcased strong growth potential by evolving its core offering to become a provider of precise instruments alongside trusted advisory services for seismologists worldwide. This pioneering business strategy has enabled it to harness hidden mysteries of our planet's unknown inner workings and predict natural disasters with greater accuracy.
Led by CEO Neil Spriggs – a pilot, scuba diver, scientist, and entrepreneur – Nanometrics is dedicated to equipping governments, universities, NGOs, and private sector clients with the tools necessary to understand seismic activities beneath Earth’s surface. The team's mission is to save lives by providing early warnings that allow authorities more time to implement emergency measures.
The company's global network of sensors captures the precise movements of continents and powerful tectonic waves in some of the world's most volatile locales, from Iceland to Indonesia, China, and Vanuatu – regions where seismic events like the devastating 2011 Fukushima earthquake originated.
Innovating our way into unchartered territories has been both a risk and reward journey for us. The expansion into frontier markets is no different.
Today, Nanometrics' products are exported to over 100 countries worldwide and used by some of the world's most prominent researchers. Leveraging Export Development Canada EDC's support, the company successfully ventured into risky frontier markets, establishing itself as a global standard for seismic monitoring solutions. Now, with growing interest from several new regions, the future appears brighter than ever.
A cornerstone to business success
Like Nanometrics, many other Canadian companies have thrived by selling their products or services internationally.
Considering if venturing into frontier markets suits your business?
Key advantages:
25 increase in international investment
2 times more population growth
2 times more growth in imports
Top 10 Frontier Markets:
Thland
South Africa
The Philippines
Hungary
Peru
Vietnam
Romania
Colombia
Morocco
Kazakhstan
Diversify your market, one step at a time.
The lessons of the US economy's downturn in 2008 have taught us that relying solely on one market can be risky. Diversifying into multiple markets is now viewed as essential for business survival. Diversifying Your Market to help you start this process by showcasing the benefits of diversification, ensuring your company's readiness, and offering five strategic methods to enter a new market.
Access our guide: Diversifying Your Market
Bringing expertise where it's needed most
Explore the stories of other Canadian companies that have successfully expanded globally, positioning themselves as international leaders in their field:
Cavalia: From a Promising Startup to a Star on the Global Stage
Montreal-based touring show Cavalia showcases how taking calculated risks can elevate your business into the spotlight.
Ocean Rodeo: From Passionate Drea Commercial Success
Discover the story of British Columbia's Ocean Rodeo, a leader in wind and water sports equipment that thrived through passion, collaboration, risk-taking, and opportunity.
Sea Star Seafoods: The Atlantic's Flagship
A family tradition since 1894, this business blossomed when it launched in 1983. The art of selling salt fish.
Explore more stories
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Date modified: September 19, 2017
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